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Departing from those who define postmodernism in film merely as a visual style or set of narrative conventions, Anne Friedberg develops the first sustained account of the cinema's role in postmodern culture. She explores the ways in which nineteenth-century visual experiences—photography, urban strolling, panorama and diorama entertainments—anticipate contemporary pleasures provided by cinema, video, shopping malls, and emerging "virtual reality" technologies.
Comparing the visual practices of shopping, tourism, and film-viewing, Friedberg identifies the experience of "virtual" mobility through time and space as a key determinant of postmodern cultural identity. Evaluating the theories of Jameson, Lyotard, Baudrillard, and others, she adds critical insights about the role of gender and gender mobility in the configurations of consumer culture.
A strikingly original work, Window Shopping challenges many of the existing assumptions about what exactly postmodern is. This book marks the emergence of a compelling new voice in the study of contemporary culture.
- Sales Rank: #1471618 in Books
- Published on: 1994-08-31
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .68" w x 5.98" l, 1.08 pounds
- Binding: Paperback
- 287 pages
From Library Journal
This scholarly work proposes that an integral feature of both film and television is the "mobilized virtual gaze." This virtual gaze "is not a direct perception but a received perception mediated through representation." Also, the virtual gaze is a standard part of postmodern society, along with a diminished capacity to retain the past. Drawing from a wide range of sources, Friedberg traces the development of the virtual gaze from Jeremy Bentham's proposed glass prison, the Paris arcades, the creation of department stores, architecture, tourism, and the shopping mall. If the disappearance of history is indeed a symptom of postmodernity, then the author feels that movies and especially videos have added significantly to this development. Her interesting thesis is well presented. Academic collections should consider.
- Marianne Cawley, Kingwood Branch Lib., Tex.
Copyright 1993 Reed Business Information, Inc.
Review
""Window Shopping takes its provocative place among a number of recent studies that look at looking itself in relation to mechanically produced images. . . . [It will] be a source of further reflection and inspiration: it moves on the sometimes footsore debates about post-modern culture, feminism and cinema spectatorship in new and stimulating directions."--Rachel Bowlby, "Sight and Sound
From the Inside Flap
"Friedberg's idea of the 'mobilized virtual gaze' may become the way we conceive of postmodern subjectivity. This book is in a class by itself."—Linda Hutcheon, author of The Politics of Postmodernism
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Walter Benjamin in America via one sharp book
By Dano from Chelsea
Fantastic application of Walter Benjamin's insights to American consumer culture.
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